Introducing our new corporate identity
We want to share some of our new business tools with all our customers, suppliers, employees and stakeholders: the brand, the payoff, the vision and the mission. Complementary and related visual and textual expressions to clearly, immediately and comprehensively outline the identities, values and ideals with which we identify and that define the goals and methods of our organisation, both present and future.
The new Rettifica Corghi brand
The time has come to move away from our historic brand and adopt one that represents us as we stand today. The Bauhaus lettering of the 1970s, then at the forefront of corporate branding, has given way to a quadrangular typeface rounded by numerous curves that make it smooth: all of which expresses strength and authority, but also confidence and acceptance. The arrangement of the various elements and the solids and voids adds balance, while the colour lends dynamism and structure to the text.
The adjacent pictogram is a 3D sphere composed of dots in a fluid digital movement that evokes data formation and transmission, and therefore the connection and digitisation that feature in the 4.0 Transition. To be precise, the new payoff within the brand is an update of high-precision grinding, in a verbal form: programmatic, direct, fluent.
Vision e Mission
The renewal process has continued with the entrepreneurial vision and the declarations of intent in the Vision and Mission, texts that trace the physiognomy of a business project that began as far back as five decades ago, and is constantly evolving while remaining consistent with the values and objectives that were already shared assets in the company and that we are now formally presenting to anyone who is interested. Enjoy reading it!
VISION
We want to make grinding outstanding, to ensure that it is recognised as an essential technical and quality enhancement in mechanical components. We want to be a leader in our sector, to be proud of our journey through building values and delivering quality workmanship, services and reliability. We aim to gain the trust of our customers and suppliers by anticipating their needs to become the innovative go-to partner for precision grinding and component supply in Italy and abroad. We want to listen to and value our people in an inclusive environment, while supporting their growth and development in merit-based careers.
MISSION
We supply mechanical components and precision grinding, ensuring our customers receive quality products and innovative services across the broadest possible range, including through supply chains. We find solutions to solve the most varied technical and logistic challenges, for small or large quantities. To this end, we continuously improve processes and operating methods, and prevent waste and errors by making procedures seamless and simple within and outside the organisation, including through the digital transition.
We are aiming for a work environment in which a sense of belonging prevails. We are committed to full compliance with safety and environmental regulations, and prioritise workers’ health and environmental impact reduction. The quality of relationships, both internal and with customers and suppliers, is critical to the satisfaction of all parties involved.
